Ad Metrics Calculator (CPM, CPC, CTR, ROAS)
Calculate CPM, CPC, CTR, conversion rate, CPA and ROAS from your ad spend and results.
Business Tools
Margins, break-even, ad metrics, conversion and A/B tests, customer value, churn, payback and pricing.
Break-Even Calculator
Find how many units you must sell to cover fixed costs, and the break-even revenue.
Business Days Calculator
Add or subtract working days from a date, skipping weekends and the holidays you list.
Churn Rate Calculator
Calculate customer churn and retention for a month, quarter or year, and turn monthly churn into yearly.
Conversion Rate and A/B Test Calculator
Work out a conversion rate, or check whether an A/B test result is statistically significant.
Customer Lifetime Value Calculator
Estimate how much profit a customer brings over their lifetime, and compare it with acquisition cost.
Freelance Rate Calculator
Work out the hourly and day rate you need as a freelancer after costs, tax, time off and admin time.
Payback Period Calculator
Find how long an investment takes to pay for itself, with an optional discounted payback period.
Profit Margin Calculator
Find profit margin and markup from cost and price, or the selling price for a target margin or markup.
Sales Commission Calculator
Calculate sales commission at a flat or tiered rate, plus base salary.