Cost 60, selling price 100
Profit 40: a 40% margin and a 66.67% markup.
Profit Margin Calculator
Find profit margin and markup from cost and price, or the selling price for a target margin or markup.
Result
Enter your values and select Calculate to see the result.
Runs in your browser — nothing you enter is sent to a server.
How the Profit Margin Calculator works
Choose what you know. With a cost and a selling price, the calculator shows the profit, the margin and the markup. With a cost and the margin or markup you want, it finds the selling price. Margin and markup describe the same profit from two sides, which is why they're so often confused.
Formulas
Margin
margin = (price − cost) ÷ price × 100
Markup
markup = (price − cost) ÷ cost × 100
Price for a margin: cost ÷ (1 − margin ÷ 100). Price for a markup: cost × (1 + markup ÷ 100).
Examples
Cost 60 with a 50% markup
Price 90, which is a 33.33% margin.
Frequently asked questions
What's the difference between margin and markup?
Margin is profit divided by the selling price; markup is profit divided by the cost. The same sale always has a lower margin than markup.
Why can't a margin be 100% or more?
A 100% margin would mean the cost is zero. Markups have no such limit — a 200% markup triples the cost.
Is this gross or net margin?
Gross margin, if you enter the direct cost of the product. For net margin, include overheads and taxes in the cost.
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