Why characters are a poor guide
A title of 60 “W”s is far wider than 60 “i”s. Short, narrow letters fit more characters into the same 600 pixels, which is why “60 characters” is only a rule of thumb.
SERP Snippet Preview
Preview how a page's title and description may look in Google results on desktop and mobile, measured in pixels.
53 characters
155 characters
Search result preview
https://toolsserver.com › tools › loan-calculator
Loan Calculator — Monthly Payments and Total Interest
Work out the monthly payment, total interest and full amortization schedule for any loan. Free, private and instant — nothing you type leaves your browser.
An estimate: Google's layout changes, and it often rewrites titles and descriptions.
Runs in your browser — nothing you enter is sent to a server.
How the SERP Snippet Preview works
Type a title, URL and meta description to see a preview of the search result on desktop or mobile. Google cuts titles and descriptions by their width in pixels, not by a number of characters, so the tool measures your text in the font Google uses (Arial) and shortens it with “…” where Google probably would.
The title is cut at about 600 pixels at 20 px. The description is cut at about 920 pixels on desktop and 680 pixels on mobile at 14 px — roughly two lines. These limits are estimates: Google changes its layout and often rewrites titles and descriptions to match the search.
Examples
Front-loading the title
“Loan Calculator — Monthly Payments and Total Interest” fits. If a title is cut, the words after the cut are hidden, so put the words searchers look for first.
Frequently asked questions
Why does Google show a different title from mine?
Google rewrites titles it thinks don't describe the page well — for example when they're very long, stuffed with keywords or the same on many pages. A clear, unique title that matches the main heading is rewritten less often.
How long should a meta description be?
Aim for about 120–160 characters, and make the first sentence carry the message in case it's cut. The tool warns when a description is under 70 characters or will be cut off.
Does the description affect rankings?
Not directly. It affects whether people click the result, which is why it's worth writing one for every important page.
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